How to Adopt a Child Using Facebook

If you’re wondering how to adopt a child, you might be surprised to learn that social media, especially Facebook, can play a powerful role in your journey. Many hopeful adoptive parents turn to agencies or matching sites, but self-matching through social media has become a popular and effective option, especially for those pursuing private or independent adoption.

I used this exact strategy for our family, and it worked. We matched just four months after our home study was approved, and again less than a year later. If you're waiting and feeling like there's nothing more you can do, using Facebook to match for adoption might be the proactive next step you're looking for.

Why Facebook Works for Adoption Matching

Facebook is one of the most powerful tools for self-matching because it allows you to share your story with a wide audience, far beyond your personal circle. With a dedicated Facebook page, you can:

• Introduce yourselves to expectant parents

• Share authentic content about your family and values

• Be easily found through searches and shares

• Build a network of supporters who can help spread the word

Unlike private matching sites, Facebook encourages connection through personal storytelling and community-building. These connections can ultimately lead to the moment you've been praying for, a message from the right expectant mom.

How to Start: Setting Up Your Facebook Matching Page

If you're ready to try this method, here's how to begin:

1. Create a Facebook Page (not a personal profile)

   • Choose a page name that reflects your family and adoption journey (Example- Clayton & Lindsay: Hoping to Adopt)

   • Add a thoughtful bio, a warm profile photo, and a welcoming cover image

2. Post Authentic, Consistent Content

   • Share about your family, your home, and your heart for adoption

   • Include stories, short videos, and pictures that reflect your life

   • Write posts that are honest and hopeful, and post them consistently

3. Grow Your Audience

   • Share on your personal profile and invite friends and family to follow and share as well

   • Engage with your followers to keep them connected

4. Stay Compliant

   • Understand your state’s laws about self-matching

   • Work with a reputable adoption attorney who supports private matching

What Kind of Content Should You Post?

Many hopeful parents struggle with what to say online. Some ideas to get you started:

• Why you want to adopt

• What daily life looks like in your family

• What you value most as parents

• How you plan to talk about adoption with your child

• Support from your community, family, or church

Photos and short videos do especially well. And remember: you're not just posting for expectant parents, you're posting for friends of friends, and the extended network that might be one share away from the right connection. Getting these people to engage with your page is helpful and important!

Real Results: Our Story

I created our Facebook matching page when we started our journey. I’ll be honest, I wasn’t sure it would work. But just a few months later, we matched with an expectant mom who had seen one of our posts through a friend. Later, when our son was just 10 months old, we matched again, this time through connections we had made on our page.

I know it can feel scary or overwhelming to put yourself out there, but social media helped bring our family together. That’s why I now teach other hopeful adoptive parents how to do the same.

Want to Learn How to Adopt a Child Using Facebook?

If you're interested in this path and want to learn exactly how to set up your page, what to post, how often, and how to grow your audience, I created a course just for you.

Using Facebook to Match for Adoption is a step-by-step guide that walks you through the process from the ground up, even if you're not tech-savvy or comfortable on social media yet. It's the course I wish I'd had when we started.

👉 Check out the course here.

Final Thoughts

Adopting a child is a big, emotional journey. If you’re sitting in the waiting, unsure what to do next, creating a Facebook page could be a meaningful step toward finding your match. Social media can do more than entertain, it can connect you with the person who will change your life.

And you don’t have to do it alone. I’m cheering for you every step of the way.